The Old Firm once more monopolise the Scottish Premiership outright winner odds, and Celtic have already claimed an early advantage over arch-rivals Rangers.
Celtic
Celtic Dominance Expected Again
The Hoops began their quest to make it five in a row and 14 title triumphs in the past 15 years by scraping a late 1-0 home win over St Mirren and are 1/4 to finish at the summit.
New signings Kieran Tierney and Benjamin Nygren started that contest, while substitute Shin Yamada is another fresh face at Parkhead, but Brendan Rodgers has made no secret of his desire to bring in more recruits.
With Nicolas Kuhn and Kyogo Furuhashi having moved on, BBC Sportscene pundit Michael Stewart said: "There's no question that frontline is not as strong as it was...so without question, Brendan Rodgers will be firm and straight with the board; we need a centre-forward and we need wingers."
However, he added, "I would be astonished if they weren't the league champions, definitely. For Rangers, there's a huge amount of work that needs to be done there."
Celtic @ 1/4
Rangers
Could Rangers Challenge?
Rangers, who have been runners-up every season since topping the table in 2021, kicked off their domestic campaign with a 1-1 draw at Motherwell and can be backed at 14/5.
Russell Martin's men have been doing well in Europe, though, seeing off Panathinaikos 3-1 on aggregate in a Champions League qualifier and pummelling Viktoria Plzen 3-0 at Ibrox in their opening leg.
Rangers @ 14/5
Best Of The Rest
Jambos Head Betting Without Celtic And Rangers
Hearts have benefited from the financial backing and shrewd knowledge of Brighton owner Tony Bloom this summer and are rated best of the rest north of the border.
Proven boss Derek McInnes is now the man in charge of coaching duties at Tynecastle, and there is certainly some positive momentum building at the Edinburgh club.
The Jambos netted four times in each of four straight League Cup victories before opening their Premiership campaign with a 2-0 defeat of Aberdeen.
Defender Stuart Findlay scored in that game and told BBC Scotland: "The manager wants to install a feeling in us of no one wants to come here and play against the Hearts side. Everyone has bought into what he said and what he wants."
Hearts are available at 20/1 for a shock title triumph and head the betting on which team will fare best without Celtic and Rangers at 6/5.
Edinburgh rivals Hibs finished third last season and can be backed at 5/2 in that latter market after kicking off with a 2-1 victory at Dundee, with Aberdeen quoted at 7/2.
Hearts @ 20/1
Relegation Candidates
Dundee Expected To Struggle
Dundee are 2/1 favourites to finish bottom, with Livingston and Falkirk both on 7/2 for the wooden spoon.
Dundee @ 2/1
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