BOYLE Sports has today announced it will continue as West Ham United’s front-of-shirt sponsor for the 2026/27 season, with the brand’s logo featuring on the Club’s Men’s and Women’s team home, away and training kits.
BOYLE Sports Extends Partnership with West Ham United for 2026/27 Season
As Principal Partner, BOYLE Sports will continue to support the West Ham United fan experience throughout the 2026/27 season, delivering engaging activations that add value for supporters across matchdays, digital channels and wider Club moments.
The activity will build on a strong first year of the multi-year partnership, during which BOYLE Sports brought the sponsorship to life through fan-focused initiatives including a scarf giveaway ahead of the first home match of the season and two editions of its ‘Shirt Swap’ activation.
BOYLE Sports and West Ham United are committed to continuing to bring value to fans during an exciting new era for the club.
Commenting on the news, BOYLE Sports CEO, Vlad Kaltenieks said:
“West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase. We were proud to begin our partnership last season, but this is only the start and we look forward to an exciting season ahead.”
West Ham United’s Interim Chief Executive Officer, Karim Virani, added:
“We’re delighted to have BOYLE Sports continue as our front of shirt partner as part of the multi-year Principal Partnership. As we enter an exciting new era for the club and prepare for a pivotal season, it matters that our commercial partners share the same passion and drive that we have for our loyal fans. BOYLE Sports has approached the partnership in that spirit, and we look forward to continuing to work with them.”
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