BOYLE Sports has today announced a new multi-year partnership with Leeds United, becoming the club’s UK and Ireland Betting Partner.
The agreement represents another important step in BOYLE Sports' UK growth strategy and follows last year's announcement of a £100 million-plus investment in the market, underlining the company's long-term commitment to expanding its footprint across the UK.
BOYLE Sports Partnership With Leeds United
By joining forces with Leeds United, an iconic football club renowned for its loyal and passionate supporters, BOYLE Sports continues to build its presence at the very highest level of the game. As Leeds United embark on another Premier League campaign, the partnership provides a powerful platform to connect with one of football's largest and ardent fanbases.
As part of the agreement, BOYLE Sports branding will be showcased throughout Elland Road, including matchday LED advertising around the stadium and permanent signage in the John Charles Stand. Across the season, the partnership will also deliver a range of fan-focused activity, giving Leeds United supporters opportunities to engage with BOYLE Sports and the club through exclusive competitions, digital content and wider key moments.
Commenting on the partnership, Gill Blake-Swift, Director of Brand at BOYLE Sports, said:
“Leeds United is one of the biggest and most iconic clubs in English football, with a fanbase whose passion and loyalty are second to none. Our retail presence in Leeds and the wider Yorkshire area means we’ve seen first-hand what this club means to the city and its people.
“As a fan favourite with customers across Ireland, we're excited to build on that success by continuing to grow our presence across the UK and this is a significant step for the BOYLE Sports brand. Together, we’re looking forward to creating memorable experiences that bring us even closer to supporters throughout the season.”
Phil Hardman, Partnerships Director at Leeds United Football Club, added:
“We are excited to welcome BOYLE Sports as an Official Partner for the upcoming campaign, with the opportunity to work with them on a number of exciting fan activations.
“It will be great to see the partnership develop across the season, and we look forward to showcasing their brand as it features across Elland Road at all of our home games”
The announcement marks the latest development in BOYLE Sports' expanding sponsorship portfolio across the UK and Ireland and forms part of its wider strategy to invest in premium sporting partnerships that resonate with fans.
Remember, Always Gamble Responsibly.
Rooted in history, ready for the future, and driven by one belief above all else — Back Yourself.
