Long-Term Partnership with North Belfast Side Strengthened
BOYLE Sports has announced an extension of its sponsorship agreement with Northern Ireland Football League (NIFL) Premiership side Crusaders FC, with the partnership now set to run through to 2028.
Founded in 1982, BOYLE Sports has grown to become Ireland’s largest independent bookmaker, with a strong retail and online presence across Ireland and the UK.
The renewed deal builds on a successful relationship that began in 2023 and reaffirms BOYLE Sports’ ongoing commitment to football in Northern Ireland. That commitment was bolstered last year when BOYLE Sports signed a multi-year deal to become Official Betting Partner of the NIFL, including title sponsorship of the NIFL Women’s League Cup.
Liam McKee, Head of Sponsorship for BOYLE Sports, said:
“We’re delighted to extend our partnership with Crusaders through to 2028 at least. The club continues to represent everything that’s great about football in Northern Ireland, with strong community roots and real ambition on and off the pitch. We’re proud to support that journey and look forward to what the coming years will bring.”
The new agreement with Crusaders comes at a pivotal moment for the Shore Road outfit, fresh from their victory over Annagh United, which secured their Premiership status for next season, providing a timely boost as the club continues to build momentum both on and off the pitch.
The club is also undertaking a major redevelopment of Seaview Stadium, with transformation of the South Stand well under way and set to deliver a significant upgrade to matchday facilities and fan experience, marking a new era at their historic home.
Crusaders is one of Northern Ireland’s oldest and most successful football clubs, with 30 senior trophies on its roll of honour, including seven league titles.
Crusaders Chairman Ronnie Millar said:
“This extension is fantastic news for the club and underlines the strength of our ongoing relationship with BOYLE Sports. Their continued backing is hugely valuable as we continue to compete at the highest level, and this support gives everyone at the club another enormous lift.”
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