BoyleSports Games has been announced as the new sponsor of Big Brother on Virgin Media Television. The brand-new season of the hit reality TV show kicks off on Sunday 6th October at 9 pm on Virgin Media Two and Virgin Media Play.
BoyleSports Games Announced As New Big Brother Sponsor
The partnership, which will continue for the show’s six-week run, will include a series of idents around the programme including a 90-minute Launch broadcast, five, one hour-long eviction shows, and 32 Daily Highlights shows, culminating in a 90-minute Live Final, as well as the sponsorship of the Big Brother spin-off show Late and Live, where hosts AJ and Will reflect with celebrity friends on the fun and games going on in Britain’s most famous reality TV house. The partnership, which was brokered through BoyleSports’ media buying agency, Wake The Bear, will also be amplified on Virgin Media’s social channels.
With hosts A.J Odudu and Will Best returning for their second year, Big Brother, the original social experiment will see a batch of housemates take up residence in one of the world’s most iconic houses. Viewers can expect gripping nominations, elaborate tasks, live evictions plus new twists and turns with all the must-see action playing out inside this famous abode. The public will once again hold all the cards, voting throughout the series and ultimately deciding who will leave this experience with a life-changing cash prize. Who will be themselves, and who will ‘play the game’? Who wins? You decide.
Sarah Taylor, Client Solutions Lead at Virgin Media Television, said:
“Big Brother – the original social experiment – is coming back to Virgin Media Television, and we’re thrilled to be partnering with BoyleSports Games. Together, we look forward to bringing viewers top-class reality television over the coming weeks and bring them on a journey with the housemates in this iconic show.”
Commenting on the partnership, Gill Blake-Swift, Director of Brand and Advertising, at BoyleSports, said:
"We are delighted to partner with Big Brother, one of the most iconic reality TV shows, to bring viewers even closer to the excitement and entertainment they love. Just like Big Brother, our games offer an engaging escape, full of fun surprises and rewarding moments. This partnership allows us to connect with audiences who enjoy light-hearted entertainment and relaxation, giving them even more reasons to smile and enjoy their downtime. We can't wait to bring our exclusive gaming experience to Big Brother fans, adding a new dimension of excitement to their favourite show."
Tom Carter, Client Director at marketing & media agency, Wake The Bear, said:
“Wake The Bear is delighted to have brokered this partnership between BoyleSports Games and Big Brother. We know the strength of TV sponsorships - they are a powerful tool to drive prestige, popularity and brand consideration. BoyleSports is a renowned Irish brand and in creating a partnership with the must-see new season of an iconic reality show we have a great example of an impactful, primetime TV sponsorship."
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