‘Serious About Play’
Actress, Comedian, and Presenter Emily Atack has joined BOYLE Casino as brand ambassador, bringing her signature warmth, humour and energy, as she joins the brand in getting ‘Serious About Play’.
In her role, Inbetweeners and Rivals icon Emily will help showcase the platform’s entertainment-led experiences and connect with players across the UK and Ireland. Her activity kicks off by taking centre stage in a hero creative campaign across TV, digital, out-of-home and social, launching today.
Developed in partnership with Beyond and the Story Club, the creative sees Emily transported to a vibrant virtual world, which she travels through surrounded by the thousands of games BOYLE Casino has on offer, her cheeky commentary providing the soundtrack before the new BOYLE Casino identity – Serious About Play – is revealed.
Revamped Casino Site
The new partnership and hero campaign follows BOYLE Sports’ relaunch of the BOYLE Casino platform in September, delivering a massive choice of online casino games available in the UK and Ireland. The upgraded site features faster performance, smarter personalisation and a design built to entertain and delight players. Players now receive tailored top 10 game recommendations, immersive jackpot hubs and dedicated spaces for exclusive BOYLE Casino content.
In an exciting week for the brand, December 2nd, sees the JOE Pub Quiz in partnership with BOYLE Casino - live at Islington Assembly Hall in London. Entrants will put their knowledge to the test in rounds inspired by memes, cultural icons and classic British trivia, with opportunities to win spot prizes including tickets to BOYLE Sports’ partners, West Ham United and the London Lions.
Commenting on Emily joining the BOYLE Sports team, Gill Blake-Swift, Director of Brand for BOYLE Sports, said:
“Emily is such a natural fit for BOYLE Casino - she’s fun, relatable and brings an energy that really mirrors where we’re taking the brand. Innovation lies at the heart of our casino offering, and her personality taps perfectly into that momentum, so bringing Emily on board feels like another major step forward.”
BOYLE Casino’s new ambassador, Emily Atack, added:
" I’m chuffed to be joining the BOYLE Casino team and being part of its journey - we’ve already had a lot of fun!”
Safer Gambling Commitment
BOYLE Sports’ commitment to responsible gambling continues to sit at the heart of its casino offering. The revamped platform includes clear, accessible safer gambling tools that allow players to set limits, track activity, and stay in control at all times.
*Prices are subject to fluctuation.
Remember, Always Gamble Responsibly.
